After 6 hours of light exposure, ADVANCE® is able to eliminate 100% of coronaviruses and just after 15 minutes it will eliminate 90% of them. After 8 hours of light exposure, it fights against different types of bacteria, from a minimum of 95% up to 100%. The results of the laboratory tests carried out on ADVANCE® are available on our website www.ceramicarondine.it

Thanks to its antiviral, antibacterial and anti-polluting properties, the innovative ADVANCE® porcelain tile, made for floors and walls, ensures greater surfaces protection and guarantees healthier environments

ADVANCE®
you will experience a better hygiene and safety in your own home.

ADVANCE® porcelain floor and wall tiles can be used for residential and non-residential solutions.
They are made of eco-friendly and single-fired (over 1,200 degrees) porcelain stoneware and of 40% recycled raw materials.

Thanks to its antiviral, antibacterial and photocatalytic properties, the innovative ADVANCE® technology is able to improve protection in the environment around us, making it healthier and reducing significantly pollution.

ADVANCE® HAS BEEN CREATED THANKS TO ITALCER’S CARE AND ATTENTION FOR THE
ENVIRONMENT AND THE COMMUNITY.
A NEW PROJECT WHICH REPRESENTS OUR DESIRE TO FOCUS ON THE FUTURE THANKS
TO AN INNOVATIVE SINGLEFIRED PORCELAIN TILE, WITH ANTIVIRAL, ANTIBACTERIAL AND PHOTOCATALYTIC PROPERTIES, ABLE TO SAFEGUARD HEALTH
AND REDUCE POLLUTION.

Our first source of inspiration is the FUTURE. We dream of a world in which the new generations can use increasingly sustainable materials that help the well-being of the planet, reducing the possibility of microbial contamination and environmentally harmful chemical detergents.

We mainly use SnO2 (tin oxide) and TiO2 (titanium dioxide) that are biomimetic, i.e. obtained through processes that replicate those found in NATURE. Synthesis takes place during the single firing process via an innovative production technique stemming from a revolutionary research study in the field of materials SCIENCE.

ADVANCE® is an innovative technology, a hygienic and environment-friendly porcelain tile. A new generation of porcelain stoneware, the result of a long-standing research project developed in our laboratories in collaboration with Professor Isidoro Lesci and supported by considerable investments.

ADVANCE® contributes towards eliminating viruses, bacteria and toxic micro-organisms and combats the environmental pollution dangerous to health and the environment. The intrinsic antiviral and antibacterial properties of the porcelain tile material decisively contribute to eliminating every form of virus and bacteria, as well as other micro-organisms not only toxic for the environment but also for our health.

An innovation that will make homes and public places safer and healthier, with hygiene guaranteed 24/7, drastically reducing the use of chemical agents or detergents.

ADVANCE® - antibacterial ceramic

Our research programme started in 2018, with the
aim of making antiviral, antibacterial and antipolluting
single fired porcelain surfaces.

With great enthusiasm and pride, today we can state that we have achieved extraordinary results: the innovative formulation of a bio-compound fixed in a single firing at extremely high temperatures makes this porcelain surface hostile to the development of viruses and bacteria. After an initial laboratory experimentation phase, we fine-tuned the industrial process on the Group’s production lines. The outcome has been tested by accredited laboratories to attest the actual specifications. The TCNA (Tile Council of North America) has respectively confirmed the ANTIVIRAL (ISO18061:2014(E) on coronavirus 229E) and ANTIBACTERIAL (ISO 27447:2019(E)) properties of the ADVANCE® technology. .

Its ANTIPOLLUTION (UNI 11484) properties have been confirmed by the Department of Chemistry at Turin University. The antibacterial properties of ADVANCE® have also been attested by the University of Ferrara, as well as University of Turin has attested its photocatalytic properties. Standards ISO 18061:2014(E) and ISO 27447:2019 (E) outline the methods that tests for determining the antiviral and antibacterial activity of photocatalytic materials must comply with. Whereas standard UNI 11484 describes the method for determining the capacity to reduce nitric oxide NO gas thanks to photocatalysis.

ADVANCE® - antibacterial ceramic

The special composition of this stoneware means that viruses and bacteria are destroyed if they come into contact with the tile surface.

ADVANCE® can be used to tile floors and walls and it features antimicrobial and photocatalytic properties achieved after a single firing.
These specifications, that qualify this stoneware as the latest generation of porcelain tile, are incorporated during the initial creation phase (a single firing at over 1200°C), thus becoming intrinsic properties of the product, providing protection against viruses and bacteria for the entire lifetime of the tile, without alterations caused by time or external agents. Because it doesn’t consist in a topper on the surface of the porcelain tile, but it is an integral part of it, this property will continue to last through time.

The antiviral and antibacterial properties are enhanced by any solar and artificial light conditions, but as shown by tests made by laboratories of primary importance, these properties remain active even in dark conditions.

Pavimento Antibatterico Advance ©
Pavimento Antibatterico Advance ©

1. ELIMINATES
VIRUSES

Exposure time Reduction under UV exposure Reduction under Dark conditions
15 minutes
90%
30 minutes
90%
90%
1 hour
90%
90%
6 hours
100%
93%
8 hours
100%
99%
ISO 18061:2014 (E)
Coronavirus 229E

TEST TCNA (TILE COUNCIL OF NORTH AMERICA)

2. FIGHTS
BACTERIA

Exposure time Reduction under UV exposure Reduction under Dark conditions
8 hours
From minimum 95%
To maximum 100% 
From minimum 93,4%
To max 97,2%
ISO 27447:2019 (E)
Escherichiacoli ATCC 8739
Stafilococco Aureo ATCC 6538

TEST DEL LABORATORIO CFR-UNIFE E DEL TCNA

Pavimento Antibatterico Advance ©

3. REDUCTION
OF ATMOSPHERIC
POLLUTION

-20,7% di NOx

Converts volatile pollutants into harmless substances. The anti-pollution properties of ADVANCE® stoneware also improve the quality of the air we breathe. Industrial production, the use of air conditioning systems and vehicles emit pollutants into the atmosphere.

ADVANCE® used outdoors on the façades of buildings and apartment blocks, reduces NOx (nitrogen oxide) molecules by 20.7% (as attested by the University of Turin) in just three hours, considerably improving air quality thanks to the photocatalytic action activated by natural light. Each outdoor solution designed using ADVANCE® contributes towards improving the environment around us.

The technology is not only safe for our health, but it is also a sustainable choice that takes care of the environment thanks to the single firing at a very high temperature, and because no further treatments are required and it has no further impact on the environment.

UNI 11484

AS ATTESTED BY THE UNIVERSITY OF TURIN – DEPARTMENT OF CHEMISTRY
DEPARTMENT OF CHEMISTRY

4. COMBATS
DIRT

Reduces the need to use chemical detergents. Dirt disintegrates on the surface of ADVANCE® tiles, floors and walls can be kept clean by just washing with a neutral soap and water. For outdoor floors, the flow of rainwater is enough to guarantee cleanliness.

Ceramica antibatterica Advance ©
Ceramica antibatterica Advance ©

5. MITIGATES
BAD ODOURS

Reduces bad odours by converting the organic molecules. Furthermore, as for NOx molecules, the molecules that cause bad odours decompose as soon as they come into contact with the surface, thus mitigating any malodorous effect.

MODE OF USE - SAFETY AND HYGIENE

With ADVANCE®, Italcer Group aims to contribute towards improving health and safety in public and private environments, thanks to this innovative porcelain tile, which can be applied to any type of surface in homes, healthcare environments, schools, airports and communal indoor and outdoor spaces. With its intrinsic properties, ADVANCE® not only makes environments aesthetically beautiful but also healthy and sanitised for the health and wellbeing of everyone.